In informal use the word concept often just means any idea. In metaphysics, and especially ontology, concepts are the fundamental building blocks of our thoughts and beliefs. They play an important role in all aspects of cognition. Concepts arise as abstractions or generalizations from experience; from the result of a transformation of existing ideas; or from innate properties. A concept is instantiated by all of its actual or potential instances, whether these are things in the real world or other ideas.
The use of imagination or original ideas to create something; inventiveness. Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible or a physical object. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a literary work, or a painting). A focus on creative product usually appears in attempts to measure creativity (psychometrics, see below) and in creative ideas framed as successful memes.
Build, construct, and erect mean to make a structure. Build is used for putting together several parts or materials to form something. An architect’s job doesn’t end with the final plan. The designers routinely visit the site, meet with the client, and work with the construction team to ensure all goes smoothly. After completion, architects evaluate the success of the project and, depending on the client, continue to oversee management of the site post-construction.